Glasslyn Health Solutions

Glasslyn Health Solutions – A thought leadership positioning exercise in the health and well-being arena.

Glasslyn Health Solutions were keen to do business with care providers on both sides of the Atlantic.

Our approach: we provided the client with a strategic media plan comprising a variety of communications platforms to articulate their transatlantic experience, including:

• securing insightful opinion pieces drafted by the client for their target industry’s must-read print and online media
• offering their considerable industry knowledge  to national journalists who were looking for the inside story
• securing  a blog in a leading industry publication,
• securing discussion spots on HRTV
• negotiating key speaker spots at major conferences.

The outcome: the resultant output  underpinned Glasslyn’s credentials as an innovative, thought leader within a cut-throat industry, initiated leads, cemented the client’s reputation as a go-to industry spokesperson which this in turn created  new business opportunities, greater brand staturev and opportunities for further media participation as well maximising Glasslyn’s SEO and CTR.

Sample coverage:

US publication Healthcare Finance read by US care providers  forward-thinking piece on Patient Engagement – Is it time to think differently?

UK’s leading GP publication Pulse read by 70% of the country’s GPs – keen to demonstrate his company’s grasp of technology in the healthcare arena here is a piece titled: The NHS is not Google – so why doesn’t it use its data?

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