The Kitchen Coach coaxes those of us who live on ready meals to cross the culinary threshold, buy some simple ingredients and cook them for ourselves. Our challenge was how to engage with this culinary-averse audience.
We have identified various target audiences and devised bespoke storylines for them – to maximise relevance and engagement.
A broad swathe of Media coverage was secured including appearances on BBC Radio including BBC Radio 4 and BBC London, press in north London where the Kitchen Coach is based and a dedicated four page spread in the Daily Telegraph Magazine. This has generated new clients and built further media momentum and credibility whilst opening doors for the next phase the Kitchen Coach’s business.
The Daily Telegraph Magazine Kitchen Kudos