Banking
Trust Bank
Trust Bank – Putting a fresh spin on old celebrity endorsement story
The Challenge and Approach
Keen to raise the bank’s brand stature and SEO in the West, we repackaged a previous news story which had been published a few months back and gave it a new editorial twist by offering Marketing Week a Russian marketing trend analysis story of which Trust Bank would play a key part.
Outcome:
25th July 2013 Marketing Week – Read the article
Prior to the Marketing Week story we created an initial drum roll by seeding the story into a couple of leading credit card websites to meet the client’s request and create some further points of reference.
17th May 2013 Compare and Save Read the article
28th March 2013 Cards International Read the article