Welcome to Mint PR

A small yet mighty

communications agency

based in London

Seasoned media relations experts for the 21st century

Welcome to Mint PR, a small, yet mighty public relations agency based in London.

We opened up for business in 2003 with a view to offering our clients a very specific service delivering pertinent  media coverage which supports your business objectives.

Whilst the media terrain has changed considerably over the years, the opportunity to generate news, create conversations, make a noise, engage customers and influence purchasing behaviour has never been greater.  Information still has to come from somewhere – we create that reference point.

With decades of media relations experience under our belt, we work closely with some of the  best journalists, producers, researchers, bloggers, twitterers, presenters, editors and programme planners.

We pride ourselves on our strategic yet no-nonsense approach – we don’t do fluffy PR, there are plenty of agencies offering that.

Fusing our experience, unfettered creativity, nose for a good story with an unashamed, hands-on, pro-active approach, we give our clients that extra edge in a media/consumer landscape which is becoming increasingly fluid.

Our approach

We have a rapacious appetite for creativity, graft and results

– which has kept our clients and us in business for well over a decade.

Before we start working with you, we listen to you very hard.  We will not put our pen down until we know exactly what you are after -– from this, we will return with a pithy plan, after all, if a rocket to the moon can be reported in 500 words why can’t a PR plan?

Once we all know what’s expected we shift gears from being strategists to hands-on implementers.

Our imperative is delivery.  As well as generating our own stories we are equally adept at hijacking opportunities borne out of the daily news agenda to our own ends. We are always looking for new ways to generate media opportunities, so be prepared to occasionally step out of your comfort zone.

So, what does this all mean in practice?

We achieve a calibre of media coverage which will get people to sit up and notice you; which will motivate people to choose your product/service, position you as a credible leader in your field and provide novel content for bloggers and new media commentators; all whilst creating a bit of noise where previously there was just static.

We devise engaging, quality content across all media platforms which will snag your target audiences’ interest; without diluting what you want to say.

Our shameless tenacity in the pursuit of results on your behalf means we succeed where others give up and go home.

We provide creative and innovative ideas which remain do-able and resonate with your potential audience.

We like to think we satisfy the demands and aspirations of our loyal client base; whose sheer variety bears testimony to our modus operandi rather than any professed industry specialism.

Broad market experience

Whether you are a micro-entrepreneur working to a keen budget, an international big-hitter seeking growth in nascent markets or anything in between, there is every chance we can help you.

Here are four examples of our work which illustrate the diverse nature of our expertise to deliver on a range of challenges:

  • All
  • Savoir Beds
  • Kitchen Coach
  • Anastasia Date
  • Glasslyn Health Solutions

Why us?

Mint PR works differently from other agencies.  We won’t load a hierarchy of junior PR Executives onto your account.  We believe in giving you the best resources to achieve the optimum results as economically as possible.

Whilst media relations is our core offer, we have at our disposal some of the best PR specialists in complementary disciplines.  We have all worked together, some of us for over 20 years, meaning we can offer clients synergistic teams comprising top-level talent without the Big Agency price tag.

So, if you need to break-glass-in-case-of-emergency we can parachute in Martin Langford, “The Master of Disaster” who comes with four decades of experience ironing out wrinkles.

If you want a media stunt out of the ordinary we have Giles Moffatt, an award winning creative who works regularly with film companies, banks, hotel groups, NHS Trusts to name a few.

Healthcare be it national or a global challenge we have Conor Griffin one of the UK’s most experienced PR healthcare specialists.

Media training?  We can offer you Helen Croydon, a well-respected, national broadcast journalist who is also a producer with ITN.

Any of these disciplines can be brought to bear in any permutation depending on your needs.

Meet the team

Our experience through clients past and present

  • Launching the online gaming arm in the UK through online, trade, consumer and national media

    Hotel & Leisure

  • Working closely with Virgin Games online marketing team to launch the brand in the UK

    Leisure

  • Pure consumer PR assignment.  Five years generating consumer, trade and national media support for this keenly priced technology

    Technology

  • UK tier one media remit with a view to further strengthening the company’s leadership in diabetes care.  This included producing the Times Diabetes supplement for three years and a global report on diabetes for the Economist Intelligence Unit

    Pharmaceuticals

Contact us

 
To find out what Mint PR could specifically offer your brand and how we can help you reach your business goals, please contact Chris Fowler on any of the below:

  • UK tier one media remit with a view to further strengthening the company’s leadership in diabetes care.  This included producing the Times Diabetes supplement for three years and a global report on diabetes for the Economist Intelligence Unit

    Pharmaceuticals

  • Pure consumer PR assignment.  Five years generating consumer, trade and national media support for this keenly priced technology

    Technology

  • Working closely with Virgin Games online marketing team to launch the brand in the UK

    Leisure

  • Launching the online gaming arm in the UK through online, trade, consumer and national media

    Hotel & Leisure